About Parrot Analytics

Parrot Analytics is a data science company that empowers media & entertainment companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behaviour data sets and the industry’s leading artificial intelligence platform, the company has developed the world’s only global, cross-platform, country-specific audience demand measurement system and is on a mission to connect content creators and consumers by enabling data driven decisions across the industry.

This year, Parrot Analytics hosted the first ever Global TV Demand Awards at NATPE Miami which awarded the most popular TV shows on the planet using demand data, all made possible by our revolutionary global content measurement system.

We are working with some of the world’s most renowned brands that are using our global content demand measurement to drive decisions across the content development lifecycle, from informing content investment and production decisions to supporting distribution and licensing negotiations.


Parrot Analytics has offices in Los Angeles, New York City, London and was founded in Auckland, New Zealand, where its R&D center operates from.


Read our latest post on how the Parrot Analytics team is changing the world of TV measurement here.

For more information on our team and offices, please also check out our profile on TheMuse and WorkHere!

For all the latest on Parrot Analytics Insights, check out our insights feed.

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